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So it’s decided! You are selling!
Use the Brian E Adams PACE Strategy™ to do it right!
Throughout the rest of this course, we are going to refer back to the PACE principles of selling a home and show how each step in the selling process ties into the strategy for getting your home sold for the most.
The principles are: Price, Accessibility, Condition, and Exposure.
Each is important to the home buying process, and getting all four right means that you will maximize the opportunity for getting a great deal for your home.
The Goal of the PACE Strategy
An effectively implemented PACE strategy is
Lots of Foot Traffic
First, you’ve got to get people into your house. Lots of people! The more people who want to and end up seeing your home, the wider the buyer pool you have a chance with.
Great Impressions
So you’ve got them in the door, but they didn’t smell the cat urine when looking at pictures on Zillow. You need to make a great first impression that gets them falling in love and writing offers!
Leveraged Negotiations
Competitive prices, multiple offers, lots of interest gives the seller the leverage in the negotiations. The buyers are competing for you, now, instead of you competing for buyers.
Result?
- Most Money!
- On Time!
- Best Experience!
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