Being former military, if I can make an acronym for something, I sure am going to do it. As I’ve developed my techniques for marketing homes, I’ve distilled the responsibilities and strategies into just such an acronym: PACE. Price, Accessibility, Condition and Exposure.
These are the four elements that, if done right, will sell any home.
I will subsequently go into detail for each one and how to evaluate your home based on these four principles, but in the meantime summarize them here.
Setting a competitive price is the number one most important way to get potential buyers in the door. The average buyer only looks at ten homes before choosing one to buy, and if your home is not priced in the top ten, they will never see it and know what they are missing. Competitive prices create enthusiasm for your home, and enthusiasm creates great offers. My market analysis thoroughly analyzes the market to help you decide on a price that will create interest and get you the most competitive offers.
A great home isn’t going to sell if buyers can’t get to take a peek inside, and sometimes on short notice. For this reason, vacant homes sell better and faster than occupied homes, though that understandably is not always an option for a seller. Also making the home easy to find and accessible to agents with buyers using a lockbox and yard sign are simple but important methods of making your home accessible.
Ideally, you want your homes to be in great condition. Sometimes that means some money up front, but I can advise on which repairs and upgrades will pay you back in multiples, and which ones you can save your hard earned money on. It may be tempting to leave repairs undone and discount the price proportionally. But such price discounts will be more than proportional to the costs to fix it. Leaving carpets nasty and stained instead of spending $1800 to replace them will drop the price of your home by several multiples of that $1800. Buying a home is an emotional decision for buyers, not a rational one, and creating a great first impression by being move-in ready is a critical ingredient to generating enthusiasm, emotional investment, and offers.
This is all me – getting great photos of your home to share with potential buyers all across the internet and other lead sources. I will be sure you are on dozens of the top internet sites, as well as the MLS for both Fort Hood and Austin. It’s all about getting in front of eye balls, both buyers and their agents.
For advice on your home’s value, repairs that do (or don’t) need to be made, and other tips on getting your home sold, please give me a call at (512) 763-7912 or email at firstname.lastname@example.org!